Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.
- First, a visitor discovers your business through one of your marketing channels, such as your website, blog, or social media page.
- The same visitor then clicks on your call-to-action (CTA) — an image, button, or a message that encourages website visitors to take some sort of action.
- That CTA takes your visitor to a landing page, which is a web page that is designed to capture lead information in exchange for an offer.
- Once on the landing page, your visitor fills out a form in exchange for the offer. Voila! You have a new lead. That is, as long as you’re following lead-capture form best practices.
With the best practices and techniques, any business can at the best generate 30-40% of guaranteed leads as a result. Leads converted from Google are high when compared to the same on Facebook.