What social media do we use for SMM? How are they beneficial?

At GSS Webtech, we use the most famous social media platforms like Facebook, Twitter, Instagram and LinkedIn for all our social media marketing purposes, including branding and lead generation. For all B2C projects, we typically stick with Facebook, Instagram and Twitter. On the other hand, we make use of LinkedIn, Facebook and Instagram for all B2B projects to get the maximum benefits.


  • Create brand recognition.
  • Generate a conversation around your brand.
  • Connect better with the audience through social listening.
  • Tell your brand’s story.
  • Gather data from audience to research and improve.
  • Provide exceptional customer care.
  • Build customer loyalty.
  • Direct referral traffic to your site.
  • Assists in building links.
  • Cost effective solution compared to conventional methods.
  • Establish your brand as a topical authority.
  • Retarget your audience using social media.
  • Help your cause to go viral.
  • Driving conversions.
  • Promote your content.
  • Communicate with customers about niche topics.
  • Use social platform to connect with potential customers.
  • Use hashtags to increase your reach.
  • Keep your customers up to date.

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